Day Two Agenda

08:30 AM - 09:10 AM Registration & Networking Coffee

09:10 AM - 09:50 AM Applying Analytics for Fun and Profit: Views from the Business Side

Bernard Chen, GM & VP of Product, Scopely
  • Embedded and empowered analysts
  • Basic tools do most of the work
  • Promote actionable metrics
  • Don’t get fancy

Bernard Chen

GM & VP of Product

09:50 AM - 10:30 AM “Changing The Game”: How Can an Analytics Team Influence the Direction and Design of the Product?

Sharon Biggar, Head of Analytics, Social Point SL
  • Examples of analysis that have impacted the game
  • What has worked and not worked in trying to influence internal customers
  • The challenges of balancing the need to get day-to-day analysis done, with the desire of data scientists to do more in-depth and sophisticated analysis

Sharon Biggar

Head of Analytics
Social Point SL

10:30 AM - 11:00 AM Networking Coffee Break

11:00 AM - 11:40 AM A Production Perspective: Changing the Games through Data- Driven Decisions

Sabrina Carmona, Producer, King Simas Budrys, Producer, King
  • What do we, as producers, want from the analytics team?
  • How analytics actually impacts the game – making data-driven decisions
  • What to prioritise and execute during pre-production and production, and why
  • Improving the relationship between the data teams and production

Sabrina Carmona


Simas Budrys


11:40 AM - 12:20 PM Automated Fraud Detection: A Case Study about Machine Learning and Polygamy

Ricardo Vladimiro, Game Analytics Lead, Miniclip
  • Infrastructure and systems: how do game clients, game servers and BI architecture interconnect?
  • How we found out about fraudulent in game behaviour
  • The original Fraud Detection Tool – what we did to combat fraud initially
  • Improving detection through a new learning algorithm, working with customer support and analysing behaviour
  • The ‘5 wife’ scenario – why device IDs matter!

Ricardo Vladimiro

Game Analytics Lead

12:20 PM - 1:40 PM Networking Lunch

1:40 PM - 2:20 PM A Single Shade of Orange: How easyJet Built a BI Centre of Excellence to Provide Data Driven Insight Across the Business

Paul Chapman, Global Director Of BI, JLL
  • easyJet's BI Journey
  • Visualisation standards and best practices
  • What does the BI analyst of tomorrow look like?
  • Live demonstrations
  • Q&A

Paul Chapman

Global Director Of BI
  • Our analytics journey – where we started and why
  • Key tools and processes
  • Challenges we’ve experienced and lessons learned from them
  • Building an analytics culture – getting engagement from different internal stakeholders

Marek Rabas

Chief Executive Officer and Co-founder

Vojta Svoboda

Senior Analyst

3:00 PM - 3:30 PM Networking Coffee Break

3:30 PM - 4:10 PM An Indie Publisher Perspective: Creative Publishing and Marketing with Analytics

Patty Toledo, CEO, FanART Games
  • How analytics can help business and project managers
  • Creative ways to publish products with the help of data and the data related professionals
  • Pitfalls in dealing with data for indie game developers

Patty Toledo

FanART Games

Roundtable A

4:10 PM - 5:00 PM Machine Learning and Automation: What, When and Worth It?

Roundtable B

4:10 PM - 5:00 PM Developing and Nurturing a Data-Driven Internal Culture

Roundtable C

4:10 PM - 5:00 PM Predictive Analytics: What Can We Really Predict?

5:00 PM - 11:59 PM Chairman's Summary & Close of Conference